To be able to develop a successful digital marketing concept, good preparation is everything. Especially when marketing software. Because the risk of incorrect goal setting endangers the success of many projects. Often, important factors are forgotten or not adequately taken into account during planning. First of all, the most important factor in the introduction is my target group. Because without their acceptance, the goals set cannot be achieved.

What do I want to achieve with my project?

Which key figures (KPI’s) measure the success of an application? How can valuable data collected be used meaningfully so that it has a positive impact on the business? Planning. Marketing. Success. If the defined goals are achieved in the end, nothing stands in the way of success. Go live.